The Story of Stuff Project

World’s top corporations cause $2.2 trillion in environmental damage

A study currently underway for the United Nations is calculating the cost of pollution and other environmental  damage caused by the 3,000 biggest public companies in the world. The study, which will be published this summer, has found that the economic cost of environmental damage by these top 3,000 companies is $2.2 trillion dollars, or more than one-third of their profits if they were held financially accountable. This includes greenhouse gas emissions, other pollution, and water degradation. The final amount is likely to increase once additional costs – like toxic waste – are incorporated.

In an article about this upcoming report, the Guardian newspaper wrote: “The report comes amid growing concern that no one is made to pay for most of the use, loss and damage of the environment, which is reaching crisis proportions in the form of pollution and the rapid loss of freshwater, fisheries and fertile soils.”

So basically, what this upcoming report says is that a big chunk – about 1/3 – of the profits that these big companies are making is due to the fact that they are not paying the full costs of operating. They are shoving a whole range of costs – from pollution to climate change to water depletion – onto communities around the world – onto us! Communities around the world are bearing the costs with degraded health, soil, water and climate change. That’s just not fair.

In the Story of Stuff film, I talked about how externalized costs allowed me to buy a little radio for the irrationally low price of $4.99. This report in a good first step at showing the global scale of externalized costs. If we’re going to get our economy and environment back in order, a top priority must be forcing companies to pay the full costs of production. In economist-speak, this means internalizing externalities. That would be a strong motivator to get companies to invest in the cleaner, less polluting approaches and encourage all of us to avoid superfluous consumption. If the true cost of that cotton t-shirt or iPod was really included in the price tag, we might think twice before chucking and replacing it before we really need to. Think about that next time you look at those insanely low prices on so much consumer stuff – who is really paying the full cost of producing all this? Apparently not the companies which make it!

If you’re like me, an increasing amount of your worries these days focus on the rising levels of CO2 in the atmosphere and the resulting potential for devastating climate chaos.

Years ago, when I first heard about climate change, I figured someone else would work all that out while I kept plodding away with my work on consumption, pollution and waste. Well, guess what? They didn’t work it out; in fact, the climate situation is far worse today than even recent scientific predictions. And guess what else? It turns out that climate and consumption are actually the same issue.

You see, most of the greenhouse gases countries emit come from our materials economy: the way we make, use, transport, and throw away all the stuff in our lives. As Boston College professor (and one of my favorite authors) Juliet Schor said “Global consumerism devours resources like there’s no tomorrow. And unless we address how much we consume, we won’t succeed in averting disastrous climate change.”

A majority of scientists now say we need to significantly reduce carbon levels in the atmosphere if we want the planet to resemble something close to what it is like today, supporting the kind of life that it does today. To do this, we simply have to use less Stuff – especially oil and coal. We have to rethink, redesign and rebuild a lot of things. We have to figure out different modes of transportation, growing food, building buildings, and having fun that don’t require endless new Stuff. It’s very possible to make these changes, but they won’t happen on their own. We need to get started.

Unfortunately, most of the world’s leaders and big businesses are instead promoting policy approaches that don’t bring us anywhere near the level of change that climate scientists say is needed—let’s call these “false solutions.” And there’s another problem with these policy approaches: the details are so technical and policy wonkish that it’s often hard to figure out what they are even talking about.

I wondered if it would be possible to explain the leading false solution, Cap and Trade, in a clear compelling way so that more of us are inspired to join the conversation. Working with Climate Justice Now!, the Durban Group for Climate Justice and Free Range Studios, we produced our new short film, The Story of Cap and Trade, to do just that.

We hope you like it. And more importantly, we hope it inspires you to get involved in the most important conversation of our lives.

Those of us in the U.S. are wrapping up our work weeks today to spend tomorrow with friends and family, gathered around big home cooked meals and giving thanks.

Yes, I know that the history of this particular holiday is not nearly as charming as our children’s schoolbooks portray, but for many, the gathering isn’t about participating in a fabricated historical tale, but is about pausing in our hectic lives and honestly sincerely giving thanks for those things which make our lives sweeter throughout the year:  our friends,  our family, our community and our work to make world a better place.

Unfortunately, many people across the country leave their home Thanksgiving night to sleep in cold parking lots and line up at stores to participate in the consumer frenzy known as Black Friday, the biggest shopping day of the year. Retailers know that the Friday after Thanksgiving is the only weekday that many people will have off from work until Christmas, so they widely advertise rock bottom prices to lure people away from their friends and families to go shopping. Adbusters has declared November 27th in the U.S. and 28 November internationally Buy Nothing Day and calls upon us all to restrain from holiday shopping, or from any shopping as well as to unplug our TVs, leave the cars in the garage, and  “from sunrise through sunset, we’ll abstain en masse, not only from holiday shopping, but from all the temptations of our five-planet lifestyles.”

Last year’s Black Friday hit a new low.

Jdimytai Damour, a 34 year old man from Haiti, was working as a temporary worker at a Wal-Mart in New York State.  At 5:00 am, when the store was scheduled to open, the crowd of shoppers who had been waiting in line in the cold for up to 8 hours, stormed the door and trampled Jdimytai to death.

I think of Jdimytai with every advertisement that I’ve seen urging me to go shopping early on Friday morning. And I’ll be thinking of him as I instead linger around our dinner table, crowded with friends, and when I spend a welcome Friday off of work playing board games and making art projects with the kids and doing any number of things that will be infinitely more fun than sleeping in a cold parking lot to be first in line at the mall.

I hope you’ll do the same.

Happy Thanksgiving.

We deeply appreciate the generous outpouring of support our Project has received over the past 48 hours in response to Glenn Beck’s continuing attack against the use of The Story of Stuff in classrooms across the country.

We created The Story of Stuff to get people thinking and talking. The result over the past two years—not to mention the past two days—speaks for itself.

The messages we’ve received from thousands of teachers and students who’ve seen the film—some of whom thoroughly disagreed with it—gives us confidence that young people are not only fully capable of engaging with the subject matter in the Story of Stuff, they’re asking for it. After all, they are the ones who will have to address climate change and the other environmental and social side effects of our throw away culture.

Beck’s line of attack appears to be motivated by the release of his new book: Arguing with Idiots.

But we have better things to do.

We’re developing a two-week educational curriculum—aligned to national standards, with a strong focus on critical thinking—that provides teachers with a fuller set of tools to help students consider and debate the message of The Story of Stuff.

In response to requests from thousands of faith-based institutions for more information, we’re field-testing a study program that helps people of faith explore how their religious beliefs connect with the message of The Story of Stuff.

We’re also in production on a set of new short films, the first of which we’ll be releasing this November.

We appreciate the new viewers, Facebook friends, contributions and other support that Beck has generated for us, but rather than respond to his outrageous claims, we’re going to stay focused on building the more sustainable, safe and just world our children, and all of us, deserve.

Thanks,

Annie Leonard and the Story of Stuff Project Team

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On his radio and television programs today, Glenn Beck offered up a “critique” of The Story of Stuff—a 20-minute web-film that examines the underside of America’s production and consumption patterns. In Beck’s world, an honest exploration of the environmental and social challenges our children are inheriting is worthy of scorn and ridicule, not honest engagement.

In May 2009, the New York Times called The Story of Stuff “a sleeper hit in classrooms across the country.” We’re honored that teachers from middle school through university are using our film to spark debate and engage students in critical thinking.

While it may be hard for climate change deniers like Beck and his friends at the Competitive Enterprise Institute and Evergreen Freedom Foundation to swallow, there is a real hunger in this country for a straightforward, honest discussion of our environmental future. Teachers have told us that The Story of Stuff has been a valuable supplement to textbooks that give short shrift to issues like climate change by creating spirited debate and inspiring students to look deeper into what are truly some of the greatest challenges of the 21^st century.

Beck didn’t have the courtesy to contact The Story of Stuff Project for comment or offer a spot on his show to rebut the claims of his guests. While playing fast and loose with the facts is nothing new for Beck, we stand behind our presentation.

Viewers are welcome to visit www.storyofstuff.org to watch the film and, as Fox News would put it, decide for themselves. While on the site, visitors can check out the annotated script, which provides references for all the facts used in the film. For those who would like to use The Story of Stuff to stimulate discussions in classrooms, living rooms, community meetings or other venues, there are a number of resources, including sample discussion questions and group exercise ideas, in the resources section of the Story of Stuff webpage.

As those of us in the U.S. know, this past Friday was Black Friday, the biggest shopping day of the year, the official start of the consumption-crazed holiday shopping season.

For the 2 weeks prior to Black Friday, my mail box, my local newspaper and my computer spam filter were loaded with ads heralding rock bottom prices for all sorts of consumer goods. I got ads offering new clothes, new electronics, new furniture which didn’t require any payment at all for up to 24 months! Retailers were clearly worried: would people come shopping in the face of growing economic insecurity, rising gas prices, mounting consumer debt, collapsing mortgages, and increasing unemployment? If there was ever a year to skip shopping on Black Friday – as well as more broadly – this is it.

But people did shop. Across the country, people left the Thanksgiving dinners early on Thursday night to sleep in their cars and line up in store parking lots hours before scheduled store openings, which were moved forward to 5:00 am in many places. Putting aside for now the bogus manufactured myth of the origins of this uniquely U.S. holiday, it is nonetheless a time for families and loved ones to stop working, to gather and give thanks. It is one of the few national holidays that don’t dictate buying stuff to show one’s affection for another. While there is a budding Thanksgiving paraphernalia industry (little plastic turkeys for the front yard, rosy cheeked pilgrim placemats), for my generation of people in the U.S., the day remains primarily about gratitude, not consumption.  It requires spending the day cooking, baking, and chopping. It requires hours of playing board games and exchanging stories with family members perhaps only seen once or twice a year.

I spent my Thanksgiving with 20 close friends in a rural area, with no TV and spotty cell phone coverage. Only an occasional text message came through, including one from a friend, Ariane, telling me that a worker at a Wal-Mart had been trampled to death by out of control shoppers.

When I got home last night, I learned more. Shoppers began gathering in the parking lot of a Wal-Mart on Long Island, New York, at 9:00 pm Thanksgiving evening. At 5:00 am, when the store was scheduled to open, the crowd of more than 2,000 people stormed the door. A temporary worker, 34 year old Jdimytai Damour, was overwhelmed by the crowd surging to get inside. Witnesses said people walked over Damour to get to the bargains promised inside.  Emergency medical officers who arrived to help were also jostled and stepped on by the shoppers. Damour was pronounced dead just after 6:00 am. He died of asphyxiation; he was trampled to death.
Wal-Mart didn’t adequately prepare for the crowds, even though a high turnout was expected and this same store had problems last year, even though police had met Wal-Mart before Black Friday to suggest enhanced security measures. Wal-Mart had not bothered to erect barricades, develop systems to moderate and control the number of people who entered at a time or set up any number of measures that could have held back the surging crowd, as other stores did in preparation for the biggest, most manic shopping day of the year. For all these reasons, I believe this as not an accident; it was inevitability. The local Police Commissioner, Lawrence Mulvey, called the situation a “recipe for disaster.”
Sadly, the disaster extends far beyond this one senseless death.

Our consumption driven economy depends on a pattern of constant exploitation and violence towards both people and the planet. This violence is largely hidden from view for us shoppers in wealthy countries, but communities around the world know the reality, even if it isn’t shown on TV or in shiny advertisements. Violence happens at the point of extraction, when communities are displaced and water supplies are poisoned with toxic chemicals from mining operations. Violence happens at the production stage, when workers are exposed to chemicals linked to cancer, neurological disorders, and birth defects. Violence happens at the disposal end, when unwanted electronics – laced with toxic heavy metals and flame retardants – are shipped to China and India because wealthy consumers don’t want them in our own communities anymore.
Yes, Wal-Mart should have taken more precautionary action and it should be held accountable for its lack of responsibility. But  the problem goes far beyond Wal-Mart. As Nassau County police Detective Lt. Michael Fleming said: “Today, it happened to be Wal-Mart. It could have been any other store where hundreds and hundreds of people gather.”

Our current economy depends on excessive levels of personal consumption, even when this consumer spending is resulting in personal and ecological debt beyond a sustainable level. As a result, both the economic and the ecological systems are in crisis. Both need immediate attention and drastic interventions.

It’s the perfect time to go beyond a band aid approach to the connected economic-ecological problems. This is a perfect moment for raising the hard questions, for challenging and replacing the underlying system that is trashing both the planet and its people.  Right now U.S. government is figuring out how to rescue the sinking U.S. economy. Right now, world leaders are meeting in Poznan, Poland to figure out how to prevent even more climate disruption. Right now, a family in New York is mourning the death of Jdimytai Damour. 

Let’s turn it around. Let’s disengage from the consumer frenzy this holiday season. For many of us, it would be a relief to both give and receive less stuff this year. Spend less time at stores like Wal-Mart and more time with our friends and families. Donate to those in need, in lieu of ever more superfluous gift giving. Let’s make our displays of love be a net plus, rather than a drain, on our budgets, our communities and our planet.

Let’s honor Jdimytai Damour by promising “never again.” Let’s celebrate the holiday season in ways that build something new.