July 13th, 2010, posted by Christina M. Samala

By Margot Roosevelt:

“Annie Leonard used to spout jargon. She reveled in the sort of geek-speak that glazes your eyeballs.

Externalized costs, paradigm shifts, the precautionary principle, extended producer responsibility.

That was before she discovered cartoons.

Today the 45-year-old Berkeley activist is America’s pitchperson for a new style of environmental message. Out with boring PowerPoints and turgid reports; in with witty videos that explain complex issues in digestible terms…”

Click here to read the full story!

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6 Responses to “LA TIMES: “It’s a cartoon, but she’s serious””

  1. Mike Nickerson Says:

    We love the “Story of Stuff.”

    You’ve done in twenty minutes what I used 400 + pages to detail in “Life, Money and Illusion; Living on Earth as if we want to stay.”

    I see huge ground for cooperation. The fate of humanity seems to come down to a choice between continuing to try to maintain perpetual economic expansion, or to acknowledge planetary limits and change course to build our systems within them. It is a Question of Direction. http://www.SustainWellBeing.net/challenge_and_goal.html

    We aim to call the question. Will you join us?

    http://www.SustainWellBeing.net/about_project.html

  2. Deian MIshev Says:

    Dear Story of Stuff project

    You are getting this shout from a master student of industrial product design in the Technical University of Delft, which has for a long time been fascinated with the development of the project. As a student and as a person I am deeply troubled by the issues that you engage in you movies and book. I feel like helping. Whether it’s establishing connections here in the university or completing any kind of outsourced research I’ll be more than glad to do it to the best of my abilities.

    Deian Mishev

  3. Natalie Weber Says:

    I was intrigued at the mention of Annie Leonard’s Zenn car. $8,000 for some sort of electric car using a nifty ceramic capacitor that I don’t understand at all? I mean, I’m happy on my bike for now, but if I ever needed a car, this sounds like a dream come true, even on my budget.

    I tried to look up the company though, and it didn’t look like their technology has gotten to the point where it is retailing en masse. Any insight on this? Annie, did you swipe some poor CEO’s car? (Good on ya, if so!)

  4. SAP Training London Says:

    Did these cartoon really hurts her???

  5. K.H. Kastner Says:

    It is a very eye opening article we are fighting bottled water and trying to sell reverse osmosis systems because it is the best and healthiest water very close to old time spring water. premium.wasser@yahoo.com

  6. foster Says:

    I do not dispute that we are a very wasteful society, however I take umbrage at her solution; government. Government is cross contaminated with and corrupted by corporate hacks, and government is not protecting private property rights, as they’re supposed to. They now do the bidding of the corporations, much as the Nazis did in Germany.

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